Digital Marketing and Demand Generation growth, building and increasing B2B pipelines through data science, advanced Sales enablement, and Customer empathy.

Expertise:

• Demand Generation Strategy auditing and improvement.
  SEM, SEO and content creation for effective marketing campaigns.
  Creating online inbound and outbound automated marketing programs with direct pipeline generation.
  Branding, Merchandising, and Channel Management.
  Press & Analyst Relations.
• Sales and Inside/Tele Sales management and enablement.
  Events, Field Support and Localization.
  eCommerce, Subscription SaaS and Lifecycle Management Demand Generation.
  Customer programs and campaigns to increase co-sell/up-sell and retention.
• Product Led Growth (PLG) and Community Led Growth strategies and implementation.
  Account Based Marketing (ABM), and Enterprise and SMB B2B programs.
  Design and implementation of Marketing Automation (MA), Customer Relationship Management (CRM), Customer Data Platform (CDP), and other Martech systems.
  Management of Social Media, influencers, evangelists and communities.
  Running Master Data Management, BI analytics and dashboards, and AI based decision models.